It is the attitude of the user that shapes your product, not vice versa.
Having popularity of product features is great. Having them distributed over a timeline and mixed with different demographic elements is even greater. However it is not enough. Popularity can be negative or positive so popularity by itself does not help to take decisions. VoU distinguishes positive from negative popularity which make the research of answer to product development questions much easier.
But that’s not all. There are some user attitudes that are crucial to understand market acceptance of your future product. These are very close to the classical “seven buyer motivation”, out of which we retained the following one: need/problem, greed, pleasure, intention to buy, perceived lack of features. VoU looks for linguistic cues characterizing these attitudes and relates them both to product type and relevant features.