New Product Development Research

New Product Development Research

We analyze thousands of spontaneous conversations about products similar to the one you will lunch. We detect the product features that the users talk about, and how they react to them. In a few days you will benefit of reliable insights for driving an optimal NPD cycle.

Wrong analysis of user needs and aspirations is the major cause of failure on new product launch. Focus groups, surveys, sensory studies, neuromarketing can do a lot, but why ignore what the users are saying about analogous products in the most spontaneous way, i.e. in digital conversations? VoU tracks these conversations, analyze them and produces insights for predicting the probability of success of your choices on design/development/launch.

Feature Centered

Why ignoring the specificity of your objectives? Each product/service has its specific features, which are characterized by specific words. VoU automatically capture most relevant product features and classify them in terms of customer appreciation. Even those features that you wouldn’t haveexpected to find.


Beyond sentiments: emotions

Why limiting the knowledge of user attitudes to like/not like? A simple classification in terms of positive/negative judgement if often too vague to be really useful. Whenever appropriate VoU capture emotions about products, such as fear, trust, enthusiasm etc. [read more link to English blog on emotions]


Spontaneous insights

Why ignoring what the users explicitly and spontaneously suggest to you? When people spontaneously talk among them, they have the tendency to exchange suggestions (e.g. about new usages) and even to formulate
implicit suggestion to the brand (e.g. about packaging). We capture and categorize all these precious insights and offer them to the analyst for further inspection.

Big numbers

Why building a decision on the basis of just a few cases? Sometimes, due to budget limitations, you risk to take a decision on the basis of just a few interviews, with the risk of a statistical bias. The impact of this sparsity on NPD can be tremendous. The VoU insights are normally based on thousands of positive unbiased evidences.

Fast Delivery

Why waiting for weeks if a few days are enough? With VoU you don’t need to wait: users insights are already there as people already discussed about the specific product. So producing reports is just a matter of processing time, as short as a few days.

Lifecycle support

Why stop asking questions? Agility is becoming more and more pervasive in NPD cycles. This means that you must iteratively pose questions as the project goes on. VoU gives you that possibility: the conversation are still there: pose the question and Aided Semantic Intelligence ™ will provide the answer. Read more