Semantic Analysis for Market Studies, NPD and Social Web Listening

Product Attributes
What aspects of the product catch users attention?
Sentiments
Did the users like them or not?
Emotions
What are the delighters?
What could be scaring?
Suggestions
What are they suggesting for the next release?
What are they missing?
Weak Signals
Is there any emerging trend I am missing?
Market Studies


In the field of consumer market study, Innoradiant offers high precision semantic analysis of social networks. By means of a reliable analysis of millions of conversations we deliver reliable reports on users emotions, attitudes, tendency about specific concepts. We can also detect user suggestions and weak signals. All this in a few days.  Read More

New Product Development


For people in NPD we offer reliable predictions of the probability of success of new products, based on social media conversations.  By analyzing attributes of existing products and the effect they have on users, product owners are able to effectively design successful new products. And these are insights based on millions of conversations. Read More

Social Listening


If you are a professional of social media listening, Innoradiant offers you the possibility of going beyond what you could provide by using only traditional social monitoring tools. Thanks to cognitive semantic analysis (Aided Semantic Intelligence ™ ) you will be able to provide personalized analysis to your customers, to an unrivalled degree of accuracy. Read More

  • Inception

    We define with you the subject of the study, a generic product or a service

    You acquire a conceptual and linguistic definition of the product

  • Source Selection

    We select all the relevant media where people discuss about it

      You acquire a cartography of social media where the product is discussed

  • Harvesting

    We harvest and filter the selected media. We index them semantically

    You acquire a huge searchable database of conversations about your product

  • Modeling

    We identify and categorize the products features, on the basis of the conversations

    You acquire an exact snapshot of how people talk about the product and what are its most popular attributes

  • Discover

    We analyze everything and generate the dashboard

    You access an intuitive dashboard disclosing everything you need to know about user/product interactions.