One of my PhD Advisors, Hans Uszkoreit, used to say “text is the fabric of the web”. It was true in the nineties and it is even “more true” now with the expansion of social media. If text, i.e. language, is the backbone of the web, it is normal that automatic analysis of online conversations takes […]
This will be a short post, as I just want to signal an extremely interesting article by Michael Graber titled “Use Customer Reviews as Consumer Insights“. I think he summarizes very effectively the human process behind an effective analysis of reviews: First, decide on what problem area or opportunity territory you want to explore. Next, locate your […]
A common pillar of research aimed at predicting market acceptance of new products is represented by the identification of the “Voice of the Customer”. In another post we suggested that the term “Voice of the User” should be rather adopted. Actually the current emphasis on customer rather than user is probably linked to some limits of traditional research on new product […]