Try to type on Google the title of this post “Are User Opinions important?”. You will be probably as surprised as I was in discovering that the search engine , thanks to some machinery that we humans cannot even guess, considers the word “opinion” as a perfect synonym of the word “review”, at the point […]
One of my PhD Advisors, Hans Uszkoreit, used to say “text is the fabric of the web”. It was true in the nineties and it is even “more true” now with the expansion of social media. If text, i.e. language, is the backbone of the web, it is normal that automatic analysis of online conversations takes […]
I recently read an interesting article by Monika Wingate concerning the importance of iteration while developing a new product (iterative voice of the customer). By using examples from Google and Slack, she emphasizes the importance of a periodic “consultation” of customers during the whole NPD life cycle. The marketing/R&D team should indeed never stop to ask questions to […]
This will be a short post, as I just want to signal an extremely interesting article by Michael Graber titled “Use Customer Reviews as Consumer Insights“. I think he summarizes very effectively the human process behind an effective analysis of reviews: First, decide on what problem area or opportunity territory you want to explore. Next, locate your […]
A common pillar of research aimed at predicting market acceptance of new products is represented by the identification of the “Voice of the Customer”. In another post we suggested that the term “Voice of the User” should be rather adopted. Actually the current emphasis on customer rather than user is probably linked to some limits of traditional research on new product […]
It is always difficult to start a corporate blog when you have to write the first post in the history of the company. But this is just a consequence of the fact that Innoradiant has just been created, so the netiquette imposes at least a short presentation. Who we are The special section of the […]