Market Studies

Are User Opinions Important?

Posted on

Try to type on Google the title of this post “Are User Opinions important?”. You will be probably as surprised as I was in discovering that the search engine , thanks to some machinery that we humans cannot even guess,  considers the word “opinion” as a perfect synonym of the word “review”, at the point […]

Social Media Listening

NPD: Never Stop to Ask Questions

Posted on

I recently read an interesting article by Monika Wingate concerning the importance of iteration while developing a new product (iterative voice of the customer). By using examples from Google and Slack, she emphasizes the importance of a periodic “consultation” of customers during the whole NPD life cycle. The marketing/R&D team should indeed never stop to ask questions to […]